What makes the Amalfi Coast so popular?

My name is Guido. I’m an Italian native, travel enthusiast and founder of Ciao Italy & Carrani Tours. My job is all about helping others to enjoy Italy and their Italian vacations. I want to tell you a little about the Amalfi Coast. It is quite possibly the most magnificent stretch of coastline in Europe. Here’s what lies behind its popularity:

Its beauty

The Amalfi Coast is one of the most beautiful stretches of coastline in Europe. I’m sure you will have seen pictures of it. Blue skies, coastal mountains plunging down to the azure blue sea, picturesque harbour towns, beaches, and rich green olive groves and lemon terraces. This combination is what gave it a reputation for being such a desirable and romantic destination through the ages.

The #AmalfiCoast – a beautiful mix of coulourful towns, cliffs, coastal mountains, beaches and vineyards.


Food and hospitality.

The Amalfi Coast has been a popular destination since the time of the Greeks and the Romans. It has learned to cater for visitors very well and it is now renowned for its restaurants and hotels. They also thrive upon the wonderful produce that grows nearby. You will be spoiled for choice for establishments offering good, honest and delicious seafood and deserts.

The picturesque towns and villages on the coast.

The most famous of these are Positano, Amalfi and Ravello.

Positano looks as it might have done 100 years ago, since strict regulations have controlled the architecture here. It sits on a dramatic stretch of the coastline and since it only allows traffic on one street; it keeps its old world charm.

Amalfi is a very pretty town and was once a great maritime power. It is popular with visitors because of its dramatic and beautiful setting between the sea and the hills.

Ravello is different again and sits above the Bay of Salerno. It attracted great literary and artistic geniuses in the past, and it still holds the same attraction today thanks to slower pace of life high up above the bay.

Colourful and beautiful #Positano #AmalfiCoast


The opportunity to have a break on the beach.

The Amalfi Coast offers a wonderful opportunity to take a break on many beautiful beaches. Right next to the beach you’ll be spoiled for choice for restaurants and bars in many of the coastal towns.

But it’s not all about the beach – it offers wonderful opportunities for outdoor pursuits.

The Amalfi Coast is also popular with walkers and hikers and is well placed to offer some glorious hiking routes – like the Path of the Gods – the name is a nod to the beautiful coastline you will see en route. It is one of my favourite views in Italy, and that is a high standard.

A rich and vibrant history.

The Amalfi Coast offers the visitor the opportunity to spend time at the beach, a swim in the beautiful warm waters off the coast, wonderful views, super walking and hiking, delicious food and warm hospitality. Added to this it also has a rich and vibrant history to explore. From the Arab Sicilian architecture in Amalfi, Roman Villas, and ancient cathedrals to beautiful gardens – they all connect us to the area’s past.

How Ciao Italy can help you explore the Amalfi Coast.

As I mentioned at the beginning, I am the founder of Ciao Italy & Carrani Tours – we are experts in Italian tours and Italian vacations. We offer a number of ways to help you explore this glorious part of the world. Visit our website at of Ciao Italy & Carrani Tours for more information.

Or specifically, you can check out our half-day tour of the Amalfi Coast by luxury yacht, no less. Alternatively, there’s our trip to the Amalfi Coast from Rome by high speed train. We also offer vacations on the Amalfi Coast – from our 4 day break in Sorrento and the Amalfi Coast to our 9 day vacation in Rome and the Amalfi Coast.

What’s different about Ciao Italy and Carrani Tours is that we can take care of everything about your trip – whether that’s an Italian holiday package with us, or a one-day tour. Here’s Patti and Stephen from Wilmington MA, USA telling us what they thought about their trip: “Everything was well organized, from our pick up at the airport to the individual tours in the each city. Perfect. Our only regret is that we wanted to stay in the Amalfi Coast longer-haha!! We are talking about going back again next year and seeing more of the southern part of Italy. We will most definitely be using your company for that trip too. We have been telling all of our friends about Carrani Tours and I wanted to thank you for helping us plan a wonderful trip. Sincerely, Patti and Stephen Murray Wilmington, MA”

To find out more about us and what our other guests thought of their time in Italy with us, you an visit the reviews page of our website. From new to repeat customers, our focus is on making sure you experience the best of Italy.

For more Italian travel inspiration – check out my twitter page and my other travel blogs about Italy.



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